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CCEDC Webmaster
4:18 PM

Energy Efficient Improvements for Businesses


bloggalenglenr

Courtesy of Guest Blogger, Carol Obando-Derstine,
Regional Affairs Director, Southeast Region
PPL Corporation


CLICK HERE to learn more about PPL


Summer has faded. Cooler, more comfortable temperatures are here. It's time to get out those flannel shirts and hoodies.

Autumn - before the snow flies and the weather grows cold -- is a great time to improve the energy efficiency of your business or home. Put in some time and investment now, and you can get the work done before really cold weather sets in. Then, save energy and money all winter.

Over the past six years, PPL Electric Utilities customers have saved more than 2 billion kilowatt-hours a year by taking advantage of our energy efficiency programs - the equivalent of taking more than 206,600 homes off the grid for a year.
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CCEDC Webmaster
1:09 PM

Building Your Business Community

Courtesy of Heather Davis, Red Lunar Media & Events, Published on LinkedIn

 Nearly every week there is a minimum of one networking event going on in the Lehigh Valley. Networking events range from happy hour mixers, workshop lunches, to local ribbon cuttings. The third Thursday of the month the Young Professional Council hosts a networking mixer at a new up-and-coming restaurant or bar. Every first Monday the Allentown Chamber Council plans networking mixers in Downtown Allentown.  The Lehigh Valley Elite Network meet at Bucca De Beppo to mingle and network every second Tuesday of the month.  Just think of all the different people you can meet with such a variety of networking events just down the street from you. That is what networking is all about; meeting other business professionals.

 Some people make the mistake of going to a networking event with the sole goal of increasing business sales. If networking is done correctly, new business is inevitable; however, it is not recommended to make it your goal walking in to the events. Wanting to meet a possible mentor or someone you can bounce ideas off of, are more realistic goals to set. On the flip side, remember you have something to give as well. You may be able to be a mentor, provide advice, or give a referral to help another out.  It should be a give and take experience. Career Key stated it perfectly in “How to build networking for greater success..”:

 “Networking is about creating a community of people that will support  each other,  who provide emotional support and information that will help each other. You will learn of new developments in your field: new tools, processes, leaders, training programs, products and services. You may discover the solution to a problem you face at work. And, you may have the satisfaction of providing the key piece of information that makes a real difference in the life of one of those in your network.”

 Career Key hit the nail on the head when discussing the benefits of networking. You may not get new business or increased sales right away but the community you build will help you grow your business in various ways. One way may be through a conversation you have with another business professional that helps you see a situation you are having at your own business in a different light. Another way is through references. As other professionals get to know you, trust, and respect you they will refer business to you. It is inevitable. This is this situation that the phrase “a single person is at the center of many more” comes into play. 

 Building this business community is work though. It is not just stopping by a mixer here and there, gathering some business cards, and high-tailing it home.  There are going to be nights or days you are tired and don’t want to mingle or “force” conversation but, if you want to grow, it is a requirement. Get yourself out there and you will be surprised. Most people at networking events are there to build their own business community and are happy to meet you, hear a little about your business, and tell you about themselves. Networking events are where the first building blocks and the foundation of your community are laid. The follow up and connections made outside of the networking event is where relationships really start to flourish.

 Building, strengthening, and maintaining your business community is an ongoing adventure that will benefit you and your business in more ways than you can image.  It will encourage inspiration and growth in yourself as an individual and as a business professional; which will help you achieve your end goal of business growth. So push yourself to attend local networking events on a regular basis. You know there are plenty out there in which to participate. Meet new people and start building your own professional community to help encourage, support, and inspire you which will bring business and personal growth to your life.
 

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CCEDC Webmaster
2:48 PM

Guerrilla Marketing: Do You Have the Courage?




COURTESY OF GUEST BLOGGER, JILL STONE, STONE MOUNTAIN SOLUTIONS & TRENDS IN MARKETING MAGAZINE

CLICK HERE to discover more about Stone Mountain Solutions.

Guerrilla marketing is not a new trend but the ideas that develop as a result of opening up your mind and thinking outside-the-box can yield some creative marketing tactics.

Guerrilla marketing is an innovative, unconventional, low-cost marketing approach that can generate high visibility for a product or service. It’s about getting imaginative and developing strategies that make people stop in their tracks and take notice.
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CCEDC Webmaster
11:26 AM

Threshold to Tomorrow



tomorrow

COURTESY OF GUEST BLOGGER: Nic East, Jim Thorpe Artist & Co-Owner of Hill Home Forge B&B www.niceastdesign.com


Thinking about what tomorrow will bring is a popular Human pastime. All our dreams, wishes and plans attempt to glean information about our shared future. We imaginatively reach foreword and try desperately to grasp tomorrow’s promise, but often fall far short to err in fantastic and even bizarre ways.

Let’s give it yet another try: while still living in caves, we Humans invented fire, art and fur coats. Later on, some enterprising persons invented the wheel and then the cart. Over succeeding centuries, we trained beasts of burden to pull the carts and watch-dogs to ease our lives and give those animals something to do rather than just being underfoot and begging for food.
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CCEDC Webmaster
1:22 PM

June is Membership Month at the D&L

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COURTESY OF GUEST BLOGGER, TERRI MONSERRAT, DELAWARE & LEHIGH HERITAGE CORRIDOR


There are many reasons to become a member of the Delaware & Lehigh National Heritage Corridor this June.  Not only does your membership support all the work we do completing the D&L Trail though Carbon County, at the National Canal Museum, and in our communities but you get great benefits as well! Here are some of the additional perks to being a member or joining the D&L during the month of June.
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CCEDC Webmaster
3:10 PM

Have You Ever Tried Whitewater Rafting? It's Much More Than You Think!

jimthorperiversports

COURTESY OF GUEST BLOGGER, JERRY MC AWARD, JIM THORPE RIVER ADVENTURES & NORTHEAST PA KAYAK SCHOOL, INC.


As cool as whitewater rafting and whitewater sports may be – there is a bigger reason to get out there and try it.  Mother Nature is a powerful force here in Carbon County.  As a professional outfitter, Jim Thorpe River Adventures specializes in using that powerful force in order to change lives.  It may be just a day away from the office grind.  It may be getting the family in the car and spending a day, together, in a raft.  It may be the most-wild, most outdoorsy thing that someone dreams of doing.  Whether the Great Outdoors changes your life for a day, or influences your life for a week or a month – this attitude adjustment is needed by so many of us. 
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CCEDC Webmaster
3:58 PM

Marketing Your Service Website Like a Retailer: The Aisles of Your Store




COURTESY OF GUEST BLOGGER, JILL STONE, STONE MOUNTAIN SOLUTIONS & TRENDS IN MARKETING MAGAZINE

CLICK HERE to discover more about Stone Mountain Solutions.
 

This is the third of the articles in the series “Marketing Your Service Website like a Retailer”. This article will focus on the organization of your website. There is a reason why retailers place their products on the shelves the way they do. Grocery stores, for example, place great importance on the layout of the store as it guides you through each aisle so you can see (and be tempted by) all the delicious items available for you to take home. What can we learn about website design by studying grocery store layouts?
 
When you first come into the doors of a grocery store you will likely encounter one of three departments: bakery, floral or produce. Why? Because these three departments have the most sensory appeal. You may be attracted by the smell of the baked goods or the colors of the produce or flowers. They grab your attention the moment you walk into the store. Alternatively, another layout may be to place the staples far away from each other. For example, milk at the far end of the store while bread is available when you first walk into the store. The psychology of that is to draw through the store to force you to see the other items available for sale. It works! How many times do we say “I only came in for a few items” and we walk out with a cart full? 
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CCEDC Webmaster
3:21 PM

Destiny Anyone?



destiny


COURTESY OF GUEST BLOGGER: Nic East, Jim Thorpe Artist & Co-Owner of Hill Home Forge B&B www.niceastdesign.com


Many of us still believe in the old idea of Predestination, which is very limiting, like blindly following a written prescription for living. Many oriental stories begin with, “It is written . . .” If Predestination truly existed, I think that would take all the fun out of your life. It is the basis of religious and governmental fundamentalism. No surprises are possible when the future is entirely known and you are doomed to remain in your rut for the balance of your existence here upon this wonderful and surprising planet, watching the passing scene. Is that what you really want?
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CCEDC Webmaster
3:28 PM

There Is More to Jim Thorpe Than What You Know


jimthorpeathlete

COURTESY OF GUEST BLOGGER: Sarah Zurawa, Skirmish USA/Pocono Whitewater

CLICK HERE to learn more about Pocono Whitewater.

Most people know Jim Thorpe as the All-American, Native American athlete. As a river guide, I know it goes well beyond that. Jim Thorpe was named Wa-thohuck, meaning “bright path” which is appropriate given his track record. Pun intended. In 1907, he joined the track and field team at Carlisle Indian Industrial School. He played minor-league baseball, then was named first-team all American for football! In the 1912 Olympics, he won gold medals in the pentathlon and decathlon. Shortly after, Thorpe was stripped of his medals when they discovered that he got paid for playing minor-league baseball.
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CCEDC Webmaster
1:06 PM

Efficiency Programs Lead to $250 Million Back to Customers


bloggalenglenr


Courtesy of Guest Blogger, Carol Obando-Derstine,
Regional Affairs Director, Southeast Region
PPL Corporation


CLICK HERE to learn more about PPL


You could buy a lot of things with $250 million. You could make a big difference in your community by giving the money to charitable causes. Or, you could sock it away and let it grow for a rainy day.

We're pleased to say that our customers have an extra $250 million in their pockets every year -- to use however they choose -- as a result of efficiency programs designed to help them use energy wisely.

Since 2010, customers have installed energy-efficient lights, insulated and weatherized their properties, received in-home energy audits, recycled old refrigerators, or put in energy-efficient equipment like HVAC, refrigeration, water heaters and appliances.
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