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CCEDC Webmaster
9:41 AM

The Three Gifts


 From the Desk of Marlyn Kissner, CCEDC Executive Director

  The holidays seem to remind us of the great people in our lives. We take special time to celebrate with family and friends, co-workers and colleagues. I love giving gifts and hand written cards with a big heartfelt "thank you"... to remind our members, sponsors, volunteers and partners of how grateful we are to have their support throughout the year. For many non-profits and not-for-profits, it is the board members, committee members and volunteers who are the incredible support system we all depend upon.

The following are three wonderful gifts that we receive throughout the year from the many people, who volunteer and support our efforts, for this, we thank you:

First, the gift of Time: Thank you to our many volunteers who give us countless hours of time assisting at our events, planning our programs, strategizing on future goals and attending committee meetings.

Second, the gift of Treasure: As a not for profit organization, we depend on sponsorships, memberships and partnerships to fund our programs, initiatives and the organization. Many thanks to our partners who continue to support our efforts that in turn support our businesses and communities throughout the county.Read More

CCEDC Webmaster
10:42 AM

Shop Small, Shop Often!



by Alice Wanamaker – Member Relations Director, CCEDC

According to a blog post published last November by Emmelia De La Cruz , 54% of US sales happen at a small business. That’s a great percentage but wouldn’t it be great if it were 64% or 75% or even 90%? On average, 48 cents from every dollar you spend locally, stays local, compared to only 14 cents spent at big box stores. So as we raise our percentage of sales happening at small businesses locally, we also raise our percentage of dollars that stay locally!

In 2010, American Express founded Small Business Saturday to help businesses with their most pressing need — getting more customers. The day encourages people to shop at small businesses on the Saturday after Thanksgiving. The single day has grown into a powerful movement, and more people are taking part than ever before. This year, the big day is Nov. 26 and The Carbon Chamber and Economic Development Corporation is encouraging everyone to take action for our greater good. Whether you are a small business owner or a consumer thinking about the holidays, we encourage you to shop small and find unique items for your family and friends.
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CCEDC Webmaster
9:56 AM

Do You Know Your Business Like You Know Your BFF?

Courtesy of Guest Blogger, Jeanine Villano-George, Co-Owner A&A Plumbing and Heating, LLC

Let me ask you this question…  and it might sound a little silly but …

Do you know your business like you know your BFF (Best Friend Forever)?  How well do you know your best friend?  Think about this for a moment; do you know your BFF’s favorite color, favorite drink, favorite restaurant … can you rattle that off pretty quickly?  How about if I asked you the same style of questions about your business, could you rattle off the answers with confidence and composure?  For example:  What are your quarterly gross sales?  What percentage of your business do you allow for community outreach?  How do you bring value to your customer base … What are you really good at?    

Do you know your business like a BFF?  Business relationships are like best friend relationships because they take time, work and investment to develop them and make them stronger.  When you meet a new person they are not your ‘best friend’ immediately, it takes time to foster that relationship and build trust before you can call him/her your BFF!  It takes time for you to trust each other.
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CCEDC Webmaster
3:21 PM

Looking to Expand and Grow Your Business and Need Financial Assistance? The CCEDC Can Help!


Guest Blogger: Kathy Henderson, Director of Economic Development, Carbon County, PA

Starting a new business certainly has its challenges.  You come up with an idea you do the research even find a great location.  Now how are you going to bankroll it?

Remember that usually the first dollars into your business are yours.  Perhaps you dipped into savings or cashed in your 401k or maxed out your credit cards.  You may even have worked your regular job and moonlighted at your business to get it off the ground but now you’re ready for the next step; actually going out on your own.

At the startup stage, angel investors are hard to find and asking for help to find grants, or ‘free money,’ is a common request that my office handles all the time. While there may be some small grants, these are not common. 

New businesses have a hard time getting funding from a bank because they don’t have the financial history of actually being in business.  There is really nothing concrete to show a lender that your business is successful much less be able to pay back a loan.Read More

CCEDC Webmaster
4:18 PM

Energy Efficient Improvements for Businesses


Courtesy of Guest Blogger, Carol Obando-Derstine,
Regional Affairs Director, Southeast Region
PPL Corporation

CLICK HERE to learn more about PPL

Summer has faded. Cooler, more comfortable temperatures are here. It's time to get out those flannel shirts and hoodies.

Autumn - before the snow flies and the weather grows cold -- is a great time to improve the energy efficiency of your business or home. Put in some time and investment now, and you can get the work done before really cold weather sets in. Then, save energy and money all winter.

Over the past six years, PPL Electric Utilities customers have saved more than 2 billion kilowatt-hours a year by taking advantage of our energy efficiency programs - the equivalent of taking more than 206,600 homes off the grid for a year.
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CCEDC Webmaster
1:09 PM

Building Your Business Community

Courtesy of Heather Davis, Red Lunar Media & Events, Published on LinkedIn

 Nearly every week there is a minimum of one networking event going on in the Lehigh Valley. Networking events range from happy hour mixers, workshop lunches, to local ribbon cuttings. The third Thursday of the month the Young Professional Council hosts a networking mixer at a new up-and-coming restaurant or bar. Every first Monday the Allentown Chamber Council plans networking mixers in Downtown Allentown.  The Lehigh Valley Elite Network meet at Bucca De Beppo to mingle and network every second Tuesday of the month.  Just think of all the different people you can meet with such a variety of networking events just down the street from you. That is what networking is all about; meeting other business professionals.

 Some people make the mistake of going to a networking event with the sole goal of increasing business sales. If networking is done correctly, new business is inevitable; however, it is not recommended to make it your goal walking in to the events. Wanting to meet a possible mentor or someone you can bounce ideas off of, are more realistic goals to set. On the flip side, remember you have something to give as well. You may be able to be a mentor, provide advice, or give a referral to help another out.  It should be a give and take experience. Career Key stated it perfectly in “How to build networking for greater success..”:

 “Networking is about creating a community of people that will support  each other,  who provide emotional support and information that will help each other. You will learn of new developments in your field: new tools, processes, leaders, training programs, products and services. You may discover the solution to a problem you face at work. And, you may have the satisfaction of providing the key piece of information that makes a real difference in the life of one of those in your network.”

 Career Key hit the nail on the head when discussing the benefits of networking. You may not get new business or increased sales right away but the community you build will help you grow your business in various ways. One way may be through a conversation you have with another business professional that helps you see a situation you are having at your own business in a different light. Another way is through references. As other professionals get to know you, trust, and respect you they will refer business to you. It is inevitable. This is this situation that the phrase “a single person is at the center of many more” comes into play. 

 Building this business community is work though. It is not just stopping by a mixer here and there, gathering some business cards, and high-tailing it home.  There are going to be nights or days you are tired and don’t want to mingle or “force” conversation but, if you want to grow, it is a requirement. Get yourself out there and you will be surprised. Most people at networking events are there to build their own business community and are happy to meet you, hear a little about your business, and tell you about themselves. Networking events are where the first building blocks and the foundation of your community are laid. The follow up and connections made outside of the networking event is where relationships really start to flourish.

 Building, strengthening, and maintaining your business community is an ongoing adventure that will benefit you and your business in more ways than you can image.  It will encourage inspiration and growth in yourself as an individual and as a business professional; which will help you achieve your end goal of business growth. So push yourself to attend local networking events on a regular basis. You know there are plenty out there in which to participate. Meet new people and start building your own professional community to help encourage, support, and inspire you which will bring business and personal growth to your life.

CCEDC Webmaster
2:48 PM

Guerrilla Marketing: Do You Have the Courage?


CLICK HERE to discover more about Stone Mountain Solutions.

Guerrilla marketing is not a new trend but the ideas that develop as a result of opening up your mind and thinking outside-the-box can yield some creative marketing tactics.

Guerrilla marketing is an innovative, unconventional, low-cost marketing approach that can generate high visibility for a product or service. It’s about getting imaginative and developing strategies that make people stop in their tracks and take notice.
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CCEDC Webmaster
11:26 AM

Threshold to Tomorrow


COURTESY OF GUEST BLOGGER: Nic East, Jim Thorpe Artist & Co-Owner of Hill Home Forge B&B www.niceastdesign.com

Thinking about what tomorrow will bring is a popular Human pastime. All our dreams, wishes and plans attempt to glean information about our shared future. We imaginatively reach foreword and try desperately to grasp tomorrow’s promise, but often fall far short to err in fantastic and even bizarre ways.

Let’s give it yet another try: while still living in caves, we Humans invented fire, art and fur coats. Later on, some enterprising persons invented the wheel and then the cart. Over succeeding centuries, we trained beasts of burden to pull the carts and watch-dogs to ease our lives and give those animals something to do rather than just being underfoot and begging for food.
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CCEDC Webmaster
1:22 PM

June is Membership Month at the D&L



There are many reasons to become a member of the Delaware & Lehigh National Heritage Corridor this June.  Not only does your membership support all the work we do completing the D&L Trail though Carbon County, at the National Canal Museum, and in our communities but you get great benefits as well! Here are some of the additional perks to being a member or joining the D&L during the month of June.
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CCEDC Webmaster
3:10 PM

Have You Ever Tried Whitewater Rafting? It's Much More Than You Think!



As cool as whitewater rafting and whitewater sports may be – there is a bigger reason to get out there and try it.  Mother Nature is a powerful force here in Carbon County.  As a professional outfitter, Jim Thorpe River Adventures specializes in using that powerful force in order to change lives.  It may be just a day away from the office grind.  It may be getting the family in the car and spending a day, together, in a raft.  It may be the most-wild, most outdoorsy thing that someone dreams of doing.  Whether the Great Outdoors changes your life for a day, or influences your life for a week or a month – this attitude adjustment is needed by so many of us. 
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