COURTESY OF GUEST BLOGGER, JILL STONE, STONE MOUNTAIN SOLUTIONS & TRENDS IN MARKETING MAGAZINE
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Guerrilla marketing is not a new trend but the ideas that develop as a result of opening up your mind and thinking outside-the-box can yield some creative marketing tactics.
Guerrilla marketing is an innovative, unconventional, low-cost marketing approach that can generate high visibility for a product or service. It’s about getting imaginative and developing strategies that make people stop in their tracks and take notice.