Courtesy of Guest Blogger, Jeanine Villano-George, Co-Owner A&A Plumbing and Heating, LLC
Let me ask you this question… and it might sound a little silly but …
Do you know your business like you know your BFF (Best Friend Forever)? How well do you know your best friend? Think about this for a moment; do you know your BFF’s favorite color, favorite drink, favorite restaurant … can you rattle that off pretty quickly? How about if I asked you the same style of questions about your business, could you rattle off the answers with confidence and composure? For example: What are your quarterly gross sales? What percentage of your business do you allow for community outreach? How do you bring value to your customer base … What are you really good at?
Do you know your business like a BFF? Business relationships are like best friend relationships because they take time, work and investment to develop them and make them stronger. When you meet a new person they are not your ‘best friend’ immediately, it takes time to foster that relationship and build trust before you can call him/her your BFF! It takes time for you to trust each other.