Over the years I have read numerous books and articles by consultants on how to become more successful. Brian Tracy is one of my favorites.
We are often asked at the Chamber "how did we become so successful?" The answer is surprisingly easy.... we honestly care about the people and businesses we serve.
I came across an article by Mr. Tracy the other day that I felt exemplifies the way that we conduct business here at the Chamber. This particular article adds another layer by telling us that making others feel important satisfies the deepest subconscious cravings of human nature.
Mr. Tracy asks his audiences: "What percentage of the time are people emotional and what percentage of the time are people logical? There can be many schools of thought, but the true answer is that people are 100 percent emotional. They decide emotionally and then justify it logically. But emotion comes first.Read More