by Alice Wanamaker – Member Relations Director, CCEDC
According to a blog post published last November by Emmelia De La Cruz , 54% of US sales happen at a small business. That’s a great percentage but wouldn’t it be great if it were 64% or 75% or even 90%? On average, 48 cents from every dollar you spend locally, stays local, compared to only 14 cents spent at big box stores. So as we raise our percentage of sales happening at small businesses locally, we also raise our percentage of dollars that stay locally!
In 2010, American Express founded Small Business Saturday to help businesses with their most pressing need — getting more customers. The day encourages people to shop at small businesses on the Saturday after Thanksgiving. The single day has grown into a powerful movement, and more people are taking part than ever before. This year, the big day is Nov. 26 and The Carbon Chamber and Economic Development Corporation is encouraging everyone to take action for our greater good. Whether you are a small business owner or a consumer thinking about the holidays, we encourage you to shop small and find unique items for your family and friends.